Would you buy a more expensive product if there isn’t any noticeable difference? No. That’s precisely how your customers think. They will choose a cheaper service provider if they don’t see a difference. Now, take this knowledge and flip it!
You should only get into value pricing after mastering the basics! Carefully craft your service packages, and stop going up and down on a price rollercoaster. Book your call to fix the pricing issues and set up an excellent pricing strategy!