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There are many mistakes with the pricing, but these 3 are deadly!
Going up and down with the price.
Somebody bought my services at that price! Yes, I can charge that! (Imagine a happy dance)
Oh, no, she said it was too expensive; I need to lower the price. (Sad, sad face)
And that is how your infinity loop starts. You go up and down, and you don’t seem to be able to settle with the price and roll with it.
Somebody told you that value pricing is the holy grail of pricing, and now you are desperately trying to price based on value. That is like running a marathon before you can walk.
Master business foundations and know your numbers first! If you don’t know how to do that, book your free call here, and let’s chat about that.
Extra info
By carefully crafting your service packages, you can direct your clients to the package you want to sell the most. That is what I have been doing for the past 15 years. Most of my clients buy the package that I prefer to sell first.
Ready to fix your pricing once and for all? Book your free call now, and I will show you how I can help you earn more just by fixing your pricing.
Would you buy a more expensive product if there isn’t any noticeable difference? No. That’s precisely how your customers think. They will choose a cheaper service provider if they don’t see a difference. Now, take this knowledge and flip it!
You get paid for every hour at a corporate job, regardless of what you do. However, as a service provider, you need to spend several hours to acquire the client who will pay you for the hour. Let’s see the formulas to calculate the actual rate you’re earning!
You hear that someone had a 10k sales month. Or a 10k launch. Or a 10k cash month. What does it mean? Well, these 10k numbers don’t include expenses & taxes. And most importantly, it is not what you can put directly in your pocket!
Laneo LLC has entered into the agreement nr. SKV-L-2022/285 dated 2022-07-07 with the Investment and Development Agency of Latvia to receive support within the Promotion of International Competitiveness program, co-financed by the European Regional Development Fund.
