Would you buy a more expensive product if there isn’t any noticeable difference? No. That’s precisely how your customers think. They will choose a cheaper service provider if they don’t see a difference. Now, take this knowledge and flip it!
You get paid for every hour at a corporate job, regardless of what you do. However, as a service provider, you need to spend several hours to acquire the client who will pay you for the hour. Let’s see the formulas to calculate the actual rate you’re earning!
You hear that someone had a 10k sales month. Or a 10k launch. Or a 10k cash month. What does it mean? Well, these 10k numbers don’t include expenses & taxes. And most importantly, it is not what you can put directly in your pocket!
You should only get into value pricing after mastering the basics! Carefully craft your service packages, and stop going up and down on a price rollercoaster. Book your call to fix the pricing issues and set up an excellent pricing strategy!